This Privacy Policy explains the nature, scope, and purpose of the processing of personal data (hereinafter referred to as “Data”) in connection with the provision of our services, as well as within our online offering and the websites associated with it, features, and content, as well as external online presences, such as our social media profiles (hereinafter collectively referred to as the “online offering”). With regard to the terms used, such as “processing” or “controller,” we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).
Mojito Lemon Switzerland GmbH
Hotelstrasse 1
8058 Zurich
Email: info@foodundkultur.ch
Visitors and users of the online service (hereinafter, we collectively refer to these individuals as “users”).
“Personal data” means any information relating to an identified or identifiable natural person (hereinafter referred to as the “data subject”); a natural person is considered identifiable if they can be identified, directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier (e.g., a cookie) or one or more specific characteristics that reflect the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.
“Processing” means any operation or set of operations performed on personal data, whether or not by automated means. The term is broad and encompasses virtually any handling of data.
“Pseudonymization” means the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures that ensure the personal data is not attributed to an identified or identifiable natural person.
“Profiling” means any form of automated processing of personal data consisting of the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person’s work performance, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements of that natural person.
“Controller” means the natural or legal person, public authority, agency, or other body that, alone or jointly with others, determines the purposes and means of the processing of personal data.
“Processor” means a natural or legal person, public authority, agency, or other body that processes personal data on behalf of the controller.
In accordance with Article 13 of the GDPR, we are providing you with information regarding the legal bases for our data processing activities. For users within the scope of the General Data Protection Regulation (GDPR)—i.e., the EU and the EEC—the following applies unless the legal basis is specified in the privacy policy:
We implement, in accordance with legal requirements and taking into account the state of the art, the costs of implementation, and the nature, scope, circumstances, and purposes of the processing, as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons, to ensure a level of protection appropriate to the risk.
These measures include, in particular, ensuring the confidentiality, integrity, and availability of data by controlling physical access to the data, as well as access to, input of, and disclosure of the data, ensuring its availability, and maintaining data segregation. Furthermore, we have established procedures that ensure the exercise of data subjects’ rights, the erasure of data, and a response to data breaches. Furthermore, we take the protection of personal data into account from the very beginning of the development and selection of hardware, software, and procedures, in accordance with the principle of data protection through technology design and privacy-friendly default settings.
If, in the course of our data processing, we disclose data to other individuals or companies (processors, joint controllers, or third parties), transfer it to them, or otherwise grant them access to the data, this is done only on the basis of legal authorization (e.g., if the transfer of data to third parties, such as payment service providers, is necessary to fulfill a contract), users have consented, a legal obligation requires it, or based on our legitimate interests (e.g., when using agents, web hosts, etc.).
If we disclose, transfer, or otherwise grant access to data to other companies within our corporate group, this is done in particular for administrative purposes as a legitimate interest and, beyond that, on a basis that complies with legal requirements.
If we process data in a third country (i.e., outside the European Union (EU), the European Economic Area (EEA), or the Swiss Confederation), or if this occurs in connection with the use of third-party services, disclosure, or transfer of data to other individuals or companies, this occurs only if it is necessary to fulfill our (pre)contractual obligations, based on your consent, due to a legal obligation, or based on our legitimate interests. Subject to statutory or contractual permissions, we process or have data processed in a third country only if the legal requirements are met. This means that processing takes place, for example, on the basis of specific safeguards, such as an officially recognized determination that a level of data protection equivalent to that of the EU exists (e.g., for the U.S. through the “Privacy Shield”) or compliance with officially recognized specific contractual obligations.
You have the right to request confirmation as to whether data concerning you is being processed, as well as access to this data, further information, and a copy of the data in accordance with legal requirements.
In accordance with legal requirements, you have the right to request that data concerning you be completed or that inaccurate data concerning you be corrected. You have the right, in accordance with legal requirements, to request that the relevant data be erased without delay or, alternatively, to request a restriction on the processing of the data in accordance with legal requirements.
You have the right to request that the data concerning you, which you have provided to us, be made available to you in accordance with legal requirements and to request that it be transferred to other data controllers. You also have the right, in accordance with legal requirements, to file a complaint with the competent supervisory authority.
You have the right to revoke any consent you have given, effective for the future.
You may object at any time to the future processing of your personal data in accordance with legal requirements. In particular, you may object to processing for direct marketing purposes.
"Cookies" are small files that are stored on users' computers. Various types of information can be stored in cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after their visit to an online service. “Temporary cookies,” also known as “session cookies” or “transient cookies,” are cookies that are deleted after a user leaves an online service and closes their browser. Such a cookie can, for example, store the contents of a shopping cart in an online store or a login status. Cookies that remain stored even after the browser is closed are referred to as “permanent” or “persistent.” For example, a user’s login status may be stored so that it remains active when the user returns to the site several days later. Such cookies may also store users’ interests, which are used for audience measurement or marketing purposes. “Third-party cookies” are cookies provided by parties other than the controller operating the online service (in contrast, when only the controller’s own cookies are used, they are referred to as “first-party cookies”).
We may use temporary and permanent cookies and provide information about this in our Privacy Policy.
If users do not wish to have cookies stored on their computer, they are asked to disable the corresponding option in their browser’s system settings. Stored cookies can be deleted in the browser’s settings. Disabling cookies may result in limited functionality of this online service.
A general objection to the use of cookies for online marketing purposes can be submitted for a wide range of services—particularly in the case of tracking—via the U.S. website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/. Furthermore, you can prevent cookies from being stored by disabling them in your browser settings. Please note that this may prevent you from using all features of this website.
The data we process will be deleted or its processing restricted in accordance with legal requirements. Unless expressly stated in this Privacy Policy, the data we store will be deleted as soon as it is no longer necessary for its intended purpose and no legal retention obligations prevent its deletion.
If the data is not deleted because it is required for other, legally permissible purposes, its processing will be restricted. This means the data will be blocked and not processed for any other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons.
We ask that you review the content of our Privacy Policy on a regular basis. We will update the Privacy Policy as soon as changes to our data processing practices make it necessary. We will notify you as soon as the changes require action on your part (e.g., consent) or any other individual notification.
In addition, we process
The hosting services we use are intended to provide the following: infrastructure and platform services, computing capacity, storage space and database services, email delivery, security services, and technical maintenance services, which we utilize for the purpose of operating this online offering.
In doing so, we—or our hosting provider—process inventory data, contact data, content data, contract data, usage data, meta and communication data from customers, prospective customers, and visitors to this online service based on our legitimate interests in the efficient and secure provision of this online service pursuant to Art. 6(1)(f) GDPR in conjunction with Art. 28 GDPR (conclusion of a data processing agreement).
We, or rather our hosting provider, collect data regarding every access to the server on which this service is located (so-called server log files) based on our legitimate interests within the meaning of Article 6(1)(f) of the GDPR. The access data includes the name of the webpage accessed, the file, the date and time of access, the amount of data transferred, a notification of successful access, the browser type and version, the user’s operating system, the referrer URL (the previously visited page), IP address, and the requesting provider.
Log file information is stored for a maximum of 7 days for security reasons (e.g., to investigate cases of misuse or fraud) and is deleted thereafter. Data that must be retained for evidentiary purposes is exempt from deletion until the respective incident has been fully resolved.
Google Tag Manager is a solution that allows us to manage so-called website tags via a user interface (and thus, for example, integrate Google Analytics and other Google marketing services into our online offering). The Tag Manager itself (which implements the tags) does not process any personal data of users. With regard to the processing of users’ personal data, please refer to the following information about Google services. Terms of Use: https://www.google.com/intl/de/tagmanager/use-policy.html.
Based on our legitimate interests (i.e., our interest in analyzing, optimizing, and ensuring the economic operation of our online service within the meaning of Article 6(1)(f) of the GDPR), we use Google Analytics, a web analytics service provided by Google LLC (“Google”). Google uses cookies. The information generated by the cookie regarding users’ use of the online service is generally transmitted to a Google server in the United States and stored there.
Google is certified under the Privacy Shield Framework and thereby guarantees compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
Google will use this information on our behalf to evaluate users’ use of our online service, to compile reports on activity within this online service, and to provide us with other services related to the use of this online service and Internet usage. In doing so, pseudonymous user profiles may be created from the processed data.
We use Google Analytics only with IP anonymization enabled. This means that users’ IP addresses are truncated by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the United States and truncated there.
The IP address transmitted by the user’s browser is not combined with other data held by Google. Users can prevent the storage of cookies by adjusting their browser settings accordingly; users can also prevent Google from collecting the data generated by the cookie and related to their use of the online service, as well as from processing this data, by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.
For more information about Google’s use of data, as well as options for settings and opting out, please refer to Google’s Privacy Policy (https://policies.google.com/privacy) as well as in the settings for the display of ads by Google (https://adssettings.google.com/authenticated).
Users’ personal data is deleted or anonymized after 14 months.
We use Google Analytics in the form of “Universal Analytics.” “Universal Analytics” refers to a Google Analytics method in which user analysis is based on a pseudonymous user ID, thereby creating a pseudonymous user profile that combines information from the use of various devices (so-called “cross-device tracking”).
We use Google Analytics to display ads placed within Google’s advertising services and those of its partners only to users who have shown an interest in our online offerings or who exhibit certain characteristics (e.g., interests in specific topics or products, determined based on the websites visited), which we transmit to Google (so-called “remarketing” or “Google Analytics audiences”). We also use Remarketing Audiences to ensure that our ads align with users’ potential interests.
Based on our legitimate interests (i.e., our interest in analyzing, optimizing, and ensuring the economic operation of our online offering within the meaning of Article 6(1)(f) of the GDPR), we use the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (“Google”).
Google is certified under the Privacy Shield Framework and thereby guarantees compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
We use the AdSense service, which displays ads on our website and pays us for their display or other use. For these purposes, usage data—such as clicks on an ad and the user’s IP address—is processed, with the last two digits of the IP address truncated. Consequently, user data is processed in a pseudonymized manner.
We use AdSense with personalized ads. In doing so, Google draws conclusions about users’ interests based on the websites they visit or the apps they use, as well as the user profiles created in this way. Advertisers use this information to tailor their campaigns to these interests, which benefits both users and advertisers alike. For Google, ads are considered personalized when collected or known data determines or influences ad selection. This includes, among other things, past search queries, activities, website visits, app usage, demographic information, and location data. Specifically, this includes: demographic targeting, interest-based targeting, remarketing, as well as targeting based on customer match lists and audience lists uploaded to DoubleClick Bid Manager or Campaign Manager.
For more information about Google’s use of data, as well as options for settings and opting out, please see Google’s Privacy Policy (https://policies.google.com/technologies/ads) as well as in the settings for the display of ads by Google (https://adssettings.google.com/authenticated).
Based on our legitimate interests (i.e., our interest in analyzing, optimizing, and ensuring the economic operation of our online offering within the meaning of Article 6(1)(f) of the GDPR), we use the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (“Google”).
Google is certified under the Privacy Shield Framework and thereby guarantees compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
We use Google’s “AdWords” online marketing service to place ads on the Google advertising network (e.g., in search results, in videos, on websites, etc.) so that they are shown to users who are likely to be interested in the ads. This allows us to display ads for and within our online service in a more targeted manner, so that users are shown only ads that potentially match their interests. For example, if a user is shown ads for products they have previously shown interest in on other websites, this is referred to as “remarketing.” For these purposes, when our website or other websites where the Google Display Network is active are accessed, a Google code is executed directly by Google, and so-called (re)marketing tags (invisible graphics or code, also known as “web beacons”) are embedded in the website. With their help, an individual cookie—that is, a small file—is stored on the user’s device (comparable technologies may also be used instead of cookies). This file records which websites the user has visited, what content the user is interested in, and which offers the user has clicked on, as well as technical information about the browser and operating system, referring websites, time of visit, and other details regarding the use of the online service.
We also receive a unique “conversion cookie.” Google uses the information collected via this cookie to generate conversion statistics for us. However, we only receive the anonymous total number of users who clicked on our ad and were redirected to a page tagged with a conversion tracking tag. We do not receive any information that can be used to personally identify users.
User data is processed pseudonymously within the Google Display Network. This means that Google does not, for example, store or process users’ names or email addresses, but rather processes the relevant data on a cookie-by-cookie basis within pseudonymous user profiles. This means that, from Google’s perspective, the ads are not managed and displayed for a specifically identified individual, but rather for the cookie holder, regardless of who that cookie holder is. This does not apply if a user has expressly permitted Google to process the data without this pseudonymization. The information collected about users is transmitted to Google and stored on Google’s servers in the United States.
For more information on Google’s use of data, as well as options for settings and opting out, please see Google’s Privacy Policy (https://policies.google.com/technologies/ads) as well as in the settings for the display of ads by Google (https://adssettings.google.com/authenticated).
Based on our legitimate interests (i.e., our interest in analyzing, optimizing, and ensuring the economic operation of our online offering within the meaning of Article 6(1)(f) of the GDPR), we use the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (“Google”).
Google is certified under the Privacy Shield Framework and thereby guarantees compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
We use Google’s “DoubleClick” online marketing service to place ads on the Google Display Network (e.g., in search results, in videos, on websites, etc.). DoubleClick is characterized by the fact that ads are displayed in real time based on users’ presumed interests. This allows us to display ads for and within our online offering in a more targeted manner, so that users are presented only with ads that potentially match their interests. For example, if a user is shown ads for products they have previously shown interest in on other websites, this is referred to as “remarketing.” For these purposes, when our website or other websites where the Google Display Network is active are accessed, a Google code is executed directly by Google, and so-called (re)marketing tags (invisible graphics or code, also known as “web beacons”) are embedded in the website. With their help, an individual cookie—that is, a small file—is stored on the user’s device (comparable technologies may also be used instead of cookies). This file records which websites the user has visited, what content the user is interested in, and which offers the user has clicked on, as well as technical information about the browser and operating system, referring websites, time of visit, and other details regarding the use of the online service.
The user’s IP address is also collected; however, within member states of the European Union or in other signatory states to the Agreement on the European Economic Area, this address is truncated, and only in exceptional cases is the full IP address transmitted to a Google server in the U.S. and truncated there. Google may also combine the aforementioned information with data from other sources. When the user subsequently visits other websites, ads tailored to the user may be displayed based on their presumed interests, as determined by their user profile.
User data is processed pseudonymously within the Google advertising network. This means that Google does not, for example, store or process the user’s name or email address, but rather processes the relevant data on a cookie-specific basis within pseudonymous user profiles. In other words, from Google’s perspective, the ads are not managed and displayed for a specifically identified individual, but rather for the cookie holder, regardless of who that cookie holder is. This does not apply if a user has expressly permitted Google to process the data without this pseudonymization. The information collected by Google Marketing Services about users is transmitted to Google and stored on Google’s servers in the United States.
For more information on Google’s use of data, as well as options for settings and opting out, please refer to Google’s Privacy Policy (https://policies.google.com/technologies/ads) as well as in the settings for the display of ads by Google (https://adssettings.google.com/authenticated).
Within our online platform, based on our legitimate interests in analyzing, optimizing, and ensuring the economic operation of our online platform, and for these purposes, we use the so-called “Facebook Pixel” from the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are located in the EU, by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”).
Facebook is certified under the Privacy Shield Framework and thereby guarantees compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
With the help of the Facebook Pixel, Facebook is able, on the one hand, to identify visitors to our website as a target audience for displaying ads (so-called “Facebook Ads”). Accordingly, we use the Facebook Pixel to display the Facebook Ads we place only to those Facebook users who have shown an interest in our online offering or who exhibit certain characteristics (e.g., interests in specific topics or products, determined based on the web pages visited), which we transmit to Facebook (so-called “Custom Audiences”). We also use the Facebook Pixel to ensure that our Facebook Ads align with users’ potential interests and do not come across as intrusive. Furthermore, using the Facebook Pixel, we can track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called “conversion”).
Facebook processes this data in accordance with its Data Use Policy. Accordingly, general information on the display of Facebook ads can be found in Facebook’s Data Use Policy: https://www.facebook.com/policy. Specific information and details about the Facebook Pixel and how it works can be found in Facebook’s Help Center: https://www.facebook.com/business/help/651294705016616.
You can opt out of data collection by the Facebook Pixel and the use of your data to display Facebook ads. To control the types of ads you see on Facebook, visit the page set up by Facebook and follow the instructions there regarding usage-based advertising settings: https://www.facebook.com/settings?tab=ads. These settings apply across all platforms, meaning they are applied to all devices, such as desktop computers or mobile devices.
You can also opt out of cookies used for audience measurement and advertising purposes via the Network Advertising Initiative’s opt-out page (http://optout.networkadvertising.org/) and the U.S. website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).
We maintain an online presence on social networks and platforms in order to communicate with customers, prospective customers, and users who are active there and to inform them about our services.
Please note that this may involve the processing of user data outside the European Union. This may pose risks for users, as it could, for example, make it more difficult to enforce their rights. With regard to U.S. providers certified under the Privacy Shield, we note that they are thereby obligated to comply with EU data protection standards.
Furthermore, user data is generally processed for market research and advertising purposes. For example, usage profiles may be created based on users’ behavior and the resulting interests. These user profiles can in turn be used, for example, to display advertisements—both within and outside the platforms—that are presumed to correspond to users’ interests. For these purposes, cookies are typically stored on users’ computers, in which their usage behavior and interests are recorded. Furthermore, data may also be stored in the usage profiles regardless of the devices used by users (particularly if users are members of the respective platforms and are logged in to them).
The processing of users’ personal data is based on our legitimate interests in effectively informing users and communicating with them in accordance with Art. 6(1)(f) of the GDPR. If users are asked by the respective platform providers to consent to the data processing described above, the legal basis for the processing is Article 6(1)(a) and Article 7 of the GDPR.
For a detailed description of the respective processing activities and the options for objecting (opt-out), please refer to the information provided by the providers via the links below.
We also note that requests for information and the exercise of user rights can most effectively be addressed directly with the platform providers. Only the providers have access to the users’ data and can directly take appropriate measures and provide information. If you still need assistance, however, you can contact us.
Within our online offering, we rely on our legitimate interests (i.e., our interest in analyzing, optimizing, and ensuring the economic operation of our online offering within the meaning of Article 6(1)(f) of the GDPR) to integrate content or services from third-party providers in order to incorporate their content and services, such as videos or fonts (hereinafter collectively referred to as “Content”).
This always requires that the third-party providers of this content collect users’ IP addresses, as they would not be able to send the content to users’ browsers without the IP address. The IP address is therefore necessary for the display of this content. We make every effort to use only such content whose respective providers use the IP address solely for the purpose of delivering the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. These “pixel tags” allow information—such as visitor traffic on the pages of this website—to be analyzed. This pseudonymous information may also be stored in cookies on the user’s device and may include, among other things, technical information about the browser and operating system, referring websites, time of visit, and other details regarding the use of our online service, as well as being linked to such information from other sources.
We embed videos from the “YouTube” platform provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.
We integrate maps from the “Google Maps” service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The data processed may include, in particular, users’ IP addresses and location data; however, this data is not collected without their consent (which is typically provided through the settings on their mobile devices). The data may be processed in the United States. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.
We use, on the basis of our legitimate interests (i.e., our interest in the analysis, optimization, and economic operation of our online offering within the meaning of Article 6(1)(f) of the GDPR), social plugins (“plugins”) from the social network facebook.com, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”).
This may include, for example, content such as images, videos, or text, as well as buttons that allow users to share content from this online service on Facebook. The list and appearance of the Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/.
Facebook is certified under the Privacy Shield Framework and thereby guarantees compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
When a user accesses a feature of this online service that contains such a plugin, their device establishes a direct connection to Facebook’s servers. The content of the plugin is transmitted directly from Facebook to the user’s device and integrated into the online service. In the process, user profiles may be created based on the processed data. We therefore have no influence over the scope of the data that Facebook collects using this plugin and are informing users accordingly based on the information available to us.
By integrating the plugins, Facebook receives the information that a user has accessed the corresponding page of the online service. If the user is logged into Facebook, Facebook can associate the visit with the user’s Facebook account. When users interact with the plugins—for example, by clicking the “Like” button or posting a comment—the corresponding information is transmitted directly from their device to Facebook and stored there. Even if a user is not a Facebook member, there is still a possibility that Facebook may obtain and store their IP address. According to Facebook, only an anonymized IP address is stored in Germany.
Users can find information on the purpose and scope of data collection, as well as the further processing and use of the data by Facebook, and their related rights and privacy settings, in Facebook’s privacy policy: https://www.facebook.com/about/privacy/.
If a user is a Facebook member and does not want Facebook to collect data about them via this online service and link it to their member data stored on Facebook, they must log out of Facebook and delete their cookies before using our online service. Additional settings and the ability to opt out of the use of data for advertising purposes are available within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the U.S. site http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/. The settings apply across all platforms, meaning they are applied to all devices, such as desktop computers or mobile devices.
